Checking out a brand new town as an individual man, it is not uncommon to enjoy a fast flick through dating app Tinder.
And that is precisely what 27-year-old John Tejada did as he found its way to Austin, Texas, for the SXSW event.
Swiping through their screen that is mobile girl called Ava caught their attention. Her profile informs users that she likes to draw. And that she likes intersections that are busy metropolitan areas.
He swiped appropriate and so they matched.
John, whom makes use of the true name”Brock” on social news, admits he thought she had been “absolutely stunning”.
He had been slightly astonished whenever Ava straight away began asking him questions.
John admits the relevant concerns had been “somewhat strange” but informs Newsbeat he desired to appear “as witty as feasible” in his replies.
Whenever Ava asks “what enables you to human being?” John replies “my beating heart and these strange emotions”.
Sweet one, John. Great up to now.
After a number of concerns Ava informs him he is passed away her test and directs him to her Instagram account. Ideal, John replies.
But John claims that is whenever he got dubious.
He informs Newsbeat he had been left “bamboozled” once the account revealed a trailer and movie poster regarding the sci-fi movie Ex Machina, that was premiering during the event.
As he returned to Ava’s Tinder profile, the web website website website website link in her bio went along to the movie’s internet site.
Plus the girl into the pictures? It is Swedish actress Alicia Vikander, whom plays an AI (artificial intelligence) being into the film.
The questions Ava asks John connect to her character into the movie: a robot that would like to know very well just what it is prefer to be peoples.
Ava is just a bot in Ex Machina, therefore needless to say she actually is a bot on Tinder.
On Tinder’s terms
That is pretty clever advertising, right?
But it raises concerns about just just exactly just how businesses are increasingly looking to enter into fairly individual social news and electronic areas.
Tinder’s stipulations state, pretty plainly: “The solution is for individual only use.”
It states no enterprise can make use of Tinder “in reference to any endeavours that are commercial like “advertising or soliciting any individual to get or offer any products maybe perhaps maybe perhaps not made available from the organization or soliciting other people to go to events or other social functions, or networking, for commercial purposes”.
Final thirty days Gap planned to make a quantity of Tinder pages marketing its springtime collection.
The campaign had been taken after Tinder said marketing on its application violated its regards to solution.
But other organisations used the software with relative success.
Housing charity Shelter created a profile “Brick” to a target people that are young raise understanding of housing within the run as much as the General Election.
It claims it has been getting around 1,000 matches per week.
Meanwhile, the Immigration Council of Ireland created a profile year that is last showing a few pictures of the girl as she became progressively more bruised, to raise knowing of individual trafficking.
As well as in purchase to target singles that are swiping valentine’s, Dominos Pizza created a profile providing users a totally free or reduced pizza.
Its uncertain why some businesses escape with utilizing Tinder to promote or promoting their products or services – while other people get shut down.
Where may be the love?
Therefore now John gets throughout the known reality Ava does not occur in their globe, is he nevertheless a fan associated with the application?
“It is a great game to play but i am unsure if anybody will get love on Tinder.”
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